Social Media Analytics

By Brenda Zulu 

Content Management
There is an increase of people using social media in these strange times of the  COVID19 era. It is best time to also manage content online and check its performance. What was the top content for your audience? Why did that particular post perform better than other content? How many people shared your content? How many people acted on the content? etc

Audience Insights 
They say audience is king because people now decide which content they like based on their expectations and experiences of the brand. For continued engagement online with your audience, understand them well. Continue to grow your audience everyday and study your engagement patterns.  Grow your generic audience  with daily content updates from your social media and engagement strategy. Always regularly visit your social media insight tool to see content performance.

Influencers
There are always people who like leaving  comments on your content positively and negatively. Incorporate them both in your social media strategy and allow them to drive engagement on your behalf. Find a budget line for influencers. Try it!

Best Time To Post Content
What time does your audience read your content? Try to test content shared on different times and discover the best time to post it by analyzing active fans. You can even schedule your posts.  By the way content with a picture performs better than content without a picture.

Traditional Media Monitoring
Apart from uploading content on your Social Media Page, always share it with traditional media by email in good time for it to be covered before the main news. Using monitoring tools, monitor the content of what you shared and check news outlets that covered it and how it was reported.

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